Sad news came early today as UK-based Triggertrap announced they will be going out of business. They company rose to fame through their Triggertrap Mobile camera remotes, which allowed users to interact with their DSLR via smartphone app. Creatives could utilize the technology to activate the camera's shutter through the touch of their screen, allowing for some unique timelapse images, amoung other uses. Since 2011, the company had been popular with photographers, and the corporate culture just seemed to be trendy and cool.
However, ther next big idea proved to be their downfall. In 2013, the company launched a Kickstarter campaign for their latest product: Triggertrap Ada. It was billed to be the next big thing in high-speed photography triggers. The company's CEO - Haje Jan Kamps - explained what went wrong with the Ada project here.
So is this the death of Triggertrap? Well, for the short-term.....yes. But, Kamps hints that they'll be back.
"In short, the failure of Triggertrap Ada is not the end of innovation at Triggertrap — not by a long chalk," he said in a post to the popular site Medium.com. "We’ll be licking our wounds for a while, for sure, but we’re also taking this opportunity to intensify our focus on what we do better than anyone else. As sad as we are to see our high-speed trigger fail to take flight, we’re not about to stop aiming high."
For now, the company has announced a one-day sale to blow out their existing product (much of which was already sold out this morning), and their shuttering the doors. Kamps made the announcement here, with some information as to the ongoing tech support for the Triggertrap app....more precisely, that there's currently no plan to keep up with it.
Hopefully, this is just a large bump in the road for the company. Having used the app myself, it's a fine product. They were really onto something, and the advancements made in Ada were just about to send the company skyrocketing. Let's hope Kamps et al rise above the ashes and return with renewed vigour to continue creating innovate products.
We'll miss you, Triggertrap.