Be aware of what you wear!

A few suggestions before the session

*Caution: The following may contain lame attempts at humour. Reader discretion is advised*
You wouldn't show up to the gym in a three-piece suit, or go deep-sea diving in a snowsuit, so why come to a session dressed like you just got out of bed? Clothes are huge to not only achieve a nice image, but to give yourself a confidence boost. Here are a few suggestions of how you can improve your look on the big day!
1. Dress for your body type
Tube tops and super-short shorts are likely best left at home in most cases. You want to look (and feel) comfortable, but well-dressed. Also, steer clear of baggy clothes as they tend to make people look heavier than they actually are. A nice, clean pair of jeans, clean shirt and leather shoes look just fine in casual images.
2. Keep it simple!
 If you're with a group of people, try to colour-coordinate you entire ensemble. Now, this doesn't mean that everybody has to wear the exact same thing, outfits that compliment each other or have the same general style are fine (actually, encouraged). 
Avoid strong patterns or clothes with large logos and lots of test featured on them. This is just plain distracting and unflattering. Best to stick to solid colours and simple patterns! Also, if you're going to be outside, take the temperature into consideration and dress for the season. In cold weather conditions, I ask clients to dress in layers. This way, you can achieve the effect of appearing to be wearing a base amount without freezing your toukis!
3. What not to wear
Bright white shirts and khakis. Grrrr. For the love of all things beautiful, PLEASE stay away from this far-to-easy throwback to 1992!
Exact matching outfits are also not the best idea. Like I noted before, try to get the essence of the style and dress accordingly. Looking the same ends up looking kind of unsettling.
Shirts with short hemlines and super-short shorts. Yep. For obvious reasons.
4. Get a haircut
Ladies: do I really need to give you an excuse to head out to the salon to get your hair done?
Guys: cough up the 17 bucks and hit the barber's chair. Trust me, you want to look good. No matter how cool your ball cap is, it just isn't going to happen. Especially if the session is with your significant other - trust me  - you will want to get your hair cut!
5. Bring your stuff!
 If you have a cool hobby you're passionate about, why not bring your guitar/skateboard/knitting needles? It's your identity, why not include it? Pets also - don't leave Fido at home if he's part of your family. Besides, he may feel resentful and leave a surprise for when you arrive home.
Hope these tips helped give you some ideas for your next shoot!