OK. So I usually don't post images from my phone, but here we are!
I wanted to talk about branding today, it's something essential for photographers, and any business really. It's what sets you apart, and tells your clients a bit about you.There are a few things to keep in mind when building a brand, though, and here are a few quick tips:
1. KISS - For those not familiar with the acronym, it's Keep it Simple, Silly! An overly complicated or distracting brand can be difficult to connect with. Fonts are of particular interest here, it's common for photographers to use an italicized, flowing, script font with their name, then the word "photography" underneath. Now this may look nice, but the style is so over saturated that your brand is less likely to stand out.
2. Colour me bad - I admit, I'm not totally in love with my branding colours, and I'm working on something different. It's widely known that certain colours evoke different emotions. Many banks use blue in their logos (a sense of security) while food brands use red (hunger). Crazy colours might turn people away, while primary colours generally attract.
3. Put that stuff on everything! After all, what good is a brand if you're not going to use it? Brand recognition comes with hundreds of views. Where will your logo get the most attention?
4. Be consistent. A brand is something you won't generally change often. Look at companies like Apple, who have changed their brand over the years, but by drastic leaps at a time. Keeping your brand active for a few years, then making smaller, shaping changes will keep your potential clients in line with your brand.
5. Have fun! A boring brand means a boring company. Look at Google (and I'm kinda going back on my above point). Every once in awhile, a new Google image pops up to commemorate a date or person. In fact, Google has contributors that design these temporary logos for them, just to receive the honour of having their work posted that day! A fun logo is also an intriguing one, further enhancing your brand with your clients.
The images above include my logo for RyKie Images & Events. A local initiative with Newell Region creatives has been placed belong, strategically on the back of this large print. Why would I put someone else's logo on my work? The Newell Proud campaign promotes locally-made items. This further enhances my brand, at zero cost.
I could spend hours talking branding, and if you'd like more information, I facilitate one-on-one training sessions on this topic. Available in person, over the phone, or Skype.